How to create a Group in Continu — the curated audience list used for content sharing, Group-triggered Automations, and manager scoping.
A Group is a manually curated audience. Once created, you populate it with users and assign managers. Groups differ from Smart Segmentation rules: Groups are explicit and require manual maintenance, while Smart Segmentation maintains itself based on user attributes.
Use Groups when the audience is curated (a specific cohort, a partner tier, a project team). Use Smart Segmentation when the audience is attribute-driven (everyone in EMEA, all new hires in the last 30 days). See Groups In Continu for the strategic frame.
How to Create a Group
1. Open Admin → Groups from the left-hand navigation.
2. Click + Add a Group.
3. Name the Group. Use a name that makes sense to other admins (and to your future self). For example: "Tier 1 Partners EMEA 2026" beats "T1P EU 26."
4. Add a description (optional). Explain who the Group is for and why it exists. Helpful when others inherit Group management.
5. Save. The empty Group is created.
What to Do Next
Add users. See Adding Users to Groups.
Assign Group Managers. Group Managers see and can manage their Group's user list. Permissions are configurable — see Manager Permission Configurations.
Use the Group in content segmentation or Automations. Segment content to the Group, or use the Group as an audience criterion in an Automation. See Groups Automations.
Common Mistakes
Creating Groups instead of using Smart Segmentation. If your audience is defined by attributes (role, department, tier), Smart Segmentation maintains itself. Groups require manual maintenance and stale faster.
Vague Group names. Groups created for one program get inherited and reused. A clear name with the audience and intent saves time later.
Forgetting to assign managers. If no one owns the Group, no one will maintain its membership. Even if managers are admins from the same team, formalize the ownership.
See Also
- Groups In Continu — strategic frame on Groups.
- Adding Users to Groups — populating the Group.
- Manager Permission Configurations — Group Manager permission options.
- Groups Automations — using Groups as Automation triggers.
- Smart Segmentation — alternative for attribute-driven audiences.
Admin → Groups → Add a Group → name and describe → Save. Then add users and managers. For attribute-driven audiences, consider Smart Segmentation instead.